Each member of Hakuhodo's creative staff is strongly encouraged to hone his or her craft and launch original creative plans. At the same time, our organizational structure establishes teams that multiply the power of individual creativity.
Our approach consistently produces superior corporate and product strategies, new core ideas and breakthrough creative execution.
Today's markets are defined by ever-fiercer competition. Smart companies know that communication is just as important as product development and sales, and the ability to launch distinctive, compelling creative work gives them a huge advantage.
sei-katsu-sha insight is the starting point and conceptual nexus for all of Hakuhodo's creative work because we know that even the most creative advertisement must be relevant. Indeed, with the virtually unlimited information available about products and companies today, sei-katsu-sha have a critical radar running at all times. It is crucial that creative work serve to make a brand a comfortable place for sei-katsu-sha to visit.
Strong creative work turns a brand into a place where sei-katsu-sha want to return time and again. Merely quirky advertising is soon forgotten. But sustainable creative ideas take up residence in the hearts of sei-katsu-sha.
Another tenet of our philosophy is that all creative work-from corporate slogans to product naming; from mass media advertising to packaging and in-store executions-must be integrated to make a brand stronger. By individually conceptualizing a brand story from beginning to end and then working in teams to bring the story to life in real-world advertising, Hakuhodo creative uncovers new ways to make sei-katsu-sha feel at home in a brand.
Hakuhodo's creative work is consistently awarded high accolades at the world's premier advertising festivals.
We are one of seven agencies worldwide and the only agency from Asia to have won the Grand Prix at Cannes Lions International Advertising Festival more than once.
One of our recently decorated campaigns is the Oxyride Manned Airplane Project (pictured above) for Matsushita Electric Industrial. It has been awarded the Promo Lion and a Bronze Lion in the Film category at Cannes Lions International Advertising Festival; the Best of Contagious and a Silver 360 Lotus at the Asia Pacific Advertising Festival; a Silver Clio in the Content & Contact category of the Clio Awards; and a Bronze WorldMedal in the Design, Print & Outdoor category of New York Advertising Festivals.
By presenting real-time information on the entire Matsushita project-from the building of the aircraft to the successful battery-powered flight the campaign enabled people around the world to experience and share in this extraordinary quest. News of the campaign, which spread across the world via word of mouth, imprinted the product's performance in people's minds while giving rise to their dreams.
