Hakuhodo works in tandem with Hakuhodo DY Media Partners to provide clients, media owners and content holders with media and content services. We are unrivalled in our ability to frame and solve media and content related problems.
Hakuhodo DY Media Partners was formed in 2003 through the consolidation of the media arms of Hakuhodo, Daiko and Yomiko, three of Japan's top advertising agencies. As an integrated media company, Hakuhodo DY Media Partners has unique strengths in planning, producing, buying, knowledge and traffic that maximize the power of communication.
At Hakuhodo, we define media in the broadest sense possible. By devising more imaginative applications of media, we seek to produce more effective communication, which has the effect of changing sei-katsu-sha from media consumers into customers.
In the same way that the tidal wave of digitalization is altering the communication business landscape, it is also changing the way sei-katsu-sha habitually interact with the media. We can confidently predict that in the years ahead sei-katsu-sha will continue to seize more power to shape their own media experiences.
By leveraging sei-katsu-sha insight and working as partners to both media companies and content holders, Hakuhodo and Hakuhodo DY Media Partners boost the value of both media and content. The high-value-added solutions we propose to our clients can serve to create new communication markets.
As the J.League Alliance Marketing Partner (JAMP), Hakuhodo and Hakuhodo DY Media Partners have exclusive sales rights to Japan Professional Football League sponsorships. JAMP is a packaged subcontract arrangement for the recruitment and management of official sponsors, J.League Cup match sponsors and various other kinds of J.League sponsorships.
From our strong alliance with J.League, we work to propagate the League's ethos and activities, and propose and implement new activities that increase sponsor brand value and general social value.
Hakuhodo is involved in key areas of the film business, from the acquisition of filming rights and script development for Japanese films, to the purchase of international film rights, to promotion and creative work. Our track record of success in numerous hit films-recent projects include Kabei - Our Mother and An Inconvenient Truth-has established us a key player with leading content holders in the film industry. We maintain focus on projects that allow us to leverage our alliances with film companies and other content holders and media companies to capture the hearts of sei-katsu-sha.
The Institute of Media Environment focuses on the transformation of the media environment occurring as a result of advances in digital technology and changes in society. At present, we have undertaken two major projects: the development of new media and new content, with the goal of uncovering new media business opportunities, and creating new ways of using media. As we identify changes in the communication environment, we organize forums that help to elucidate new possibilities. In the past, we have been quick to realize leading-edge ideas such as virtual commercials, product placement and 1seg broadcasting.
