For sei-katsu-sha, the most tangible experiences of a brand take place at stores, showrooms, events, headquarters offices and sometimes manufacturing facilities. In this “experiential sphere,” the most indelible perceptions of a brand are formed.
At Hakuhodo, we use the term Touchpoint™ to describe each meeting place between sei-katsu-sha and a brand. Effective management of Touchpoints™ is a vital part of corporate brand strategy.
Working hand in hand with account service and market teams, as well as experts in the field, our specialists develop new Touchpoints™ for our clients.
We support the entire process from planning the experience to producing the sphere to extrapolating the experience across multiple Touchpoints™.
