Is it the desire for things? Or the desire to shop? In our age of superabundance, shopping has acquired new meaning. The Hakuhodo Institute of Shopper Insight believes that the power to affect shopping behavior by increasing the attractiveness of products and services is reaching its limit.
Less and less will shopping fulfill a desire for things and more and more will it become the primary value itself. We call this phenomenon the desire for shopping.
Using sei-katsu-sha insight, we model various scenarios that will satisfy the desire for shopping and offer encounters with products that will provide greater personal value to the shopper. We consider selling from the standpoint of buying and by developing ideas and designs that address the unique challenges facing our clients, Hakuhodo Institute of Shopper Insight functions as a hands-on think tank.
