E-commerce, mail order shopping, customer relationship management, in-store sales promotion planning and other areas of direct marketing are growing markedly.
As an advertising agency with sei-katsu-sha insight as our core philosophy, Hakuhodo does not simply analyze sales data, but also uses sei-katsu-sha perspectives to uncover the factors that induce customers to buy certain products and keep returning for them. We interface with ”living” consumers and hence understand their motivations and habits in ways that would never become visible in figures and data alone.
