Over many decades, Hakuhodo has built a thriving business by thinking as sei-katsu-sha think, and by working in partnership with our clients to spur economic growth and revitalize society. To the extent that our efforts are successful, people lead richer lives.
In recent years, monumental challenges have emerged for sei-katsu-sha and society. As a company of problem-solving professionals, we see in these challenges significant roles and responsibilities we should bear. These include:
- Responsibilities that we should fulfill through our core business or in collaboration with our clients, the media and other business partners
- Responsibilities beyond our core business that we should fulfill directly through interaction with sei-katsu-sha and society
- Fundamental obligations and responsibilities that we should fulfill as good corporate citizens
Collectively, these roles and responsibilities comprise Hakuhodo's CSR.
At Hakuhodo, CSR begins with each employee looking with fresh eyes at their work within a broad social context. From that perspective, we explore our unique potential and accept that we have individual responsibilities to society, which we must constantly reassess to understand better.
Our knowledge of markets and understanding of the minds of sei-katsu-sha give us a unique ability to make valuable social contributions. By applying our energy, creativity and talent for planning, we solve problems and improve the quality of people's lives. We strive do so in a way that is unique to our corporate culture. Above all else, our mission is to contribute to joy and progress in society.
