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Vision and Management

Principles of Conduct

As a company, Hakuhodo is strongly committed to CSR. As employees of Hakuhodo, each of us represents the company in all our interactions with society. To this end:

(1) Each individual fulfills his or her responsibilities with integrity

Aware of Hakuhodo's mission and our impact on society, we conduct our duties with integrity and in accordance with the Hakuhodo DY Group Code of Conduct and Matters for Compliance.

(2) Each individual is aware of his or her responsibilities and potential

We study movements, trends and ideas occurring among sei-katsu-sha and in society and uncover hidden challenges, aware of the magnitude of our obligations and our capacity to bring about change.

(3) Each individual acts independently

Conscious of what each of us personally can do and should do to help solve challenges faced by society, we individually take action toward that end.

(4) Each individual willingly takes up challenges

We willingly take on challenges, knowing that numerous small actions can lead to significant change, and that by providing society with new values, we enrich it.

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