Basic CSR is undertaken at the nexus of the company, its divisions and employees.
Examples of Basic CSR
Working with the Japan Advertising Council (AC) and other industry bodies, Hakuhodo staff offers creative expertise, knowledge and skills for a diverse range of socially beneficial activities, including public service announcement production and public seminars. We also send staff to serve as judges and participants in domestic and international marketing and advertising events, such as Cannes Lions and the Asian Pacific Advertising Festival.
We second employees to work with governmental bodies and local authorities. We also host government trainees and offer our expertise in public relations and related areas.
Hakuhodo staff serves as university instructors in disciplines such as communications and media theory. We provide staff to introduce the field of advertising and marketing on a roving basis at high schools. For third-year university students, we offer an internship program, which gives the students hands-on work experience.
Hakuhodo is a participant in various industry-academia collaborations, researching and seeking solutions to current and future-oriented social issues. Recent activities include participation in the University of Tokyo Interfaculty Initiative in Information Studies Fukutake Hall Affiliate Program, and collaborating with the University in a joint Social Innovation Consortium.
Since 2005, Hakuhodo has been a signatory to the United Nations Global Compact. As of 2009, we remain the only Japanese advertising agency to do so. Embracing the Global Compact's Ten Principles, we undertake various activities, particularly relating to the human rights of the elder population. We also support the public relations activities of the Global Compact Japan Network.
With the goal of invigorating creative culture, including advertising, we assist in the operation of the secretariat of the Japan Inter-Design Forum, a group formed of specialists from diverse creative fields.
Hakuhodo supports the on-going personal development and expression of our employees' unique talents through a variety of enrichment programs offered through our corporate learning facility, Hakuhodo Univ. We also offer access to career selection systems, career advisors and related programs.
Constantly striving to maintain a workplace conducive to employee happiness, we have undertaken projects within the company to reduce work stress. Our generous programs to support work-family balance exceed those stipulated by law*.
* Having met the requirements set down in the Law for Measures to Support the Development of the Next Generation, Hakuhodo has been accredited as a “Child-Rearing Supporting Enterprise.”
