Employee ideas and initiatives propel Advanced CSR at Hakuhodo.
We support Advanced CSR initiatives in multiple ways.
We encourage each employee, in the course of his or her daily work, to actively consider the responsibilities he or she has toward society and the contributions he or she can make.
We perform a wide range of work at Hakuhodo. We encourage every employee to determine whether his or her own work is sufficiently mindful of society and if there is not more that can be done to benefit society. Each employee is charged with promoting his or her ideas in the most effective manner, including directly to clients and media owners.
We encourage our employees to determine how best to put their skills to work in service of sei-katsu-sha and society. Our diverse staff holds experience, skills and knowledge from many different disciplines, and has the freedom to work individually and together in teams. This diversity enables outside-the-box thinking and breakthrough ideas.
Examples of Advanced CSR
Advanced CSR in day-to-day work
- Our employees accept the task of determining the social implications of their work and taking action to ensure that the work is forthright and honest, complies with applicable laws and is respectful of human rights.
- Leveraging our unique sei-katsu-sha insight, we propose and implement CSR activities that match our clients' needs. Furthermore, we provide our expertise to produce national government campaigns.
- Hakuhodo employees avail themselves of the resources of our corporate learning facility, Hakuhodo Univ., to hone their creativity. In turn, they use their skills to propose ideas of higher value to society.
- We contribute to the vitality of advertising culture through the publication of Kohkoku, an advertising journal edited by Hakuhodo employees.
- Like-minded employees with concern about particular social issues — the environment or family values, for instance — have set up projects to work on communications solutions.
- Our employees volunteer the knowledge and skills they have gained on the job to NPOs and industry bodies, assisting in their communication activities as creative volunteers, workshop facilitators and the like.
- Hakuhodo is home to many specialists and teams with a particular expertise that can shed insight on progress and happiness in society. Their unique perspective has led to groundbreaking research and proposals of benefit to society. We have also commenced educational activities to share the know-how we gain with the public at large.
Advanced CSR in day-to-day work
